Thought Leaders are Innovators.
I work at the intersection of product, marketing, and consumer experience, helping organizations turn complex healthcare challenges into clear strategies that drive adoption, growth, and meaningful outcomes. My background spans healthcare services, product strategy, and consumer‑centered storytelling, allowing me to bridge business goals with real‑world care‑delivery ecosystems.
In my current role at Optum, I support product strategy across Optum Whole Health Solutions portfolio, partnering closely with Product, Clinical, Operations, and Sales teams—particularly within Women’s Health, Rally-Optum Engage and EWS/BH. Through this work, I’ve developed a strong understanding of how products fit within broader portfolio strategy, how they create value for members and clients, and how to position them for sustainable growth in highly regulated environments.
I approach product strategy by starting with the why, connecting strategy to execution, and influencing through cross‑functional alignment. Drawing on firsthand care‑delivery experience, I bring a practical lens to decision‑making, ensuring solutions account for real workflows, patient needs, and operational readiness, not just ideal‑state visions.
Alongside my enterprise work, I bring an entrepreneurial mindset shaped by owning and launching a consumer product end to end. I led the full product lifecycle from concept and validation through go‑to‑market execution and distribution, exceeding Kickstarter funding goals by 110%. That experience continues to inform how I think about ownership, prioritization, momentum, and building products that earn trust and sustained adoption.
I believe strong product strategy lives at the intersection of clarity, empathy, and execution.
Selected Work
Neonatal Resource Services (NRS) | Women’s Health Solutions, Optum
Led strategic storytelling and go‑to‑market support to humanize a clinical solution and clearly communicate value to providers and payers. Partnered with Product and Tilt Studios team to translate product capabilities into customer‑ready narratives supporting momentum, adoption, and executive visibility.
→ View the product in market: optum.com/nicu
→ Download case study: NRS Testimonial Video – Product Storytelling & Impact (PDF)
“Domonique brought a thoughtful perspective to the member video, helping shape it into a powerful final product that exceeded our expectations.”
— Women’s Health Product Partner
“From our perspective, this is one of the best stories we’ve put together in Tilt’s 15-year history. So, thanks for your help!”
— Tilt Studios Partner
Current employer
Past employers

